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Video content strategy in Kansas City
Give us a whiteboard, a shot of espresso and your team to brainstorm with, and we will come out with a strategy to get your brand message in front of your audience: who they are, what to say to them, and what to ask them to do.
The method
Three things we need to know
Real Media, founded in 1997, writes the plan and makes the content in-house in Overland Park. There are three key elements behind any content plan. We ask them in this order. And we really do want to know everything.
Audience and brand
Who they are, what they do, what their pain is and where they are.
Brainstorming and discovery is the first step, and we want to know everything.
What is your brand about?
What are the keys to your brand awareness and retention?
What are the key demographics of your target audience?
What problems or pain are you solving?
Where can we connect with your audience?
Message
Once we understand your target audience, we need to communicate your message in a voice they recognize and understand. When the message is right, results follow.
What do you want your audience to know about your brand?
How will you solve their pain?
What voice will they respond to?
Can we make them laugh, or not?
How deep can we go?
How do they learn?
Call to action
If we do not ask them to engage, they will not. You have to ask. Seems simple, but it’s often overlooked.
These answers are the roadmap.
What do you want your audience to do?
What is the audience takeaway?
Is it message retention, to purchase, or to find out more?
How hard can we push with your audience?
What constitutes success?
What you get
What the strategy contains
Seven things on paper before a camera is booked. The answers to the questions above fill most of it.
Audience
Who they are, what they do and where they are; the demographics that decide the rest.
Message
What they should know about the brand, in the voice they will respond to, and how deep it goes.
Pain points
What problems is your audience looking to solve? We need to show them the solution.
Formats
Which kinds of video carry that message: a film, a series, a spot, an episode.
Cadence
How often something goes out, and for how long, so the plan is a programme rather than a piece.
Channels
Where we can connect with the audience, and the cut each place needs.
Measures
What success is before anything is made: message retention, a purchase, or finding out more.
A series of our own
Learn from the experts
In A World with Real Media features conversations with the individuals shaping Kansas City, hosted by Brad Burrow. A podcast is more than just content; it is a strategy executed on a consistent schedule—and this series is our own.
All episodes
Testimonials
In their words
Two clients, on camera. Press play rather than take our word for it.
View all work
The video and the movement and everything that was produced by Real Media really helped inspire people to come back to the Y.Mark HuletCEO, YMCA of Greater Kansas City
The team was very accommodating and so nice to work with. I always felt supported. They were really able to lock into our vision, capture our goofy playfulness, but also in a professional manner.Megan BurtchMerchandising Manager, Redemption Plus
Questions
What people ask before they plan
Straight answers. Where the honest answer is a quote, we say so.
What does the first meeting look like?
A whiteboard, a shot of espresso and your team in the room. We ask the three questions above, in that order: audience and brand, message, then call to action. We leave with enough to write the plan. To set the first meeting, send us the outline through our contact form.
Do you make the content as well?
Yes, all in-house at Real Media in Overland Park. We plan it, shoot it, record it and edit it: video production, the recording studio, animation and the podcast room. A strategy from us comes with the tools to carry it out, so the plan and the production stay with one team.
What does a content strategy agency in Kansas City do?
Real Media writes the plan before anything is filmed: the audience, the message, the formats, the channels and the cadence, which sets how often something goes out and for how long, so a year of content runs as a programme rather than a piece. Then the same team in Overland Park makes it in-house: video, podcasts, audio and animation.
What is content strategy?
Content strategy is the plan before the production: who the audience is, what the brand has to say to them, and what to ask them to do. It decides what gets made, how often and where it runs, so each piece is part of something rather than a one-off.
What goes into a video marketing strategy?
A video marketing strategy from Real Media puts the whole plan on paper before a camera is booked: the audience, the message, their pain points, the formats, the cadence, the channels and how success is measured. The answers to our three questions fill most of it. For the publishing side, see our video marketing service.
How is success measured?
By the answer to the last question we ask before anything is made: is the goal message retention, a purchase, or finding out more? That answer sets what we measure, and the plan is judged against it rather than against views alone.
Services
The rest of the list
The plan is half of it. The other five pages are the people and rooms that carry it out.
Let’s talk
Bring the whiteboard
Send us the outline, or the questions you cannot answer yet, and we will set the first meeting.